Pastel FAQ

🧭 General / Product Overview

What is Pastel?

Pastel is a visual feedback and QA tool used by digital agencies, freelancers, and teams to collect comments directly on websites, images, videos, PDFs, and emails. It turns any link or file into a collaborative canvas where clients and teammates can leave pinpointed comments in context.

How does Pastel work?

Just enter a URL or upload a file and get a link you can share with anyone to get feedback - no setup or installations needed. Your client or teammate can click anywhere on the asset to leave a comment - no login required. Comments are tied to specific parts of the page or asset, so everyone always knows exactly what is being talked about. All feedback is automatically organized in one place, so you can resolve it faster.

How does Pastel help agencies collect feedback on websites?

Pastel makes website feedback simple and visual. Instead of sending screenshots or long email threads, your clients and teammates can click anywhere on a live website to leave comments right in context. Each comment automatically includes a screenshot, browser details, and device info, so your team always knows exactly what needs fixing.

Pastel works on top of the live website, so clients always see the most up-to-date version and are commenting on the real thing. They can also switch to Browse mode in a canvas to navigate the site and leave feedback on multiple pages.

All feedback is collected in one shared view - no spreadsheets, no confusion - making it easy for agencies to review, organize, and resolve comments faster.

What types of files or media can I review in Pastel?

With Pastel, you can review:

  • Websites and landing pages
  • Images and mockups (PNG, JPG)
  • Wireframes- PDFs and presentations
  • Video content (MP4, MOV, MPG, WMV, and most other common video file formats)
  • Social media posts
  • Ad creative
  • Short form video (e.g. TikTok, YouTube Shorts)
  • Marketing emails and email templates- Print ads and other print media
Can I use Pastel for internal QA, not just client feedback?

Yes, absolutely! Pastel works great for both internal feedback and QA, as well as client feedback. Many teams regularly use Pastel to get internal feedback, do design reviews, or QA an asset before launching a campaign or sharing it with a client for feedback. Team members who are just giving feedback don't need an account, they can just click to comment when you share a link with them.

How is Pastel different from using screenshots or email for feedback?

Instead of scattered messages and screenshots, Pastel lets you comment directly on the live page or file. Comments are tied to specific parts of the page or asset, so everyone always knows exactly what is being talked about. It automatically captures context like browser info and screen size, saving hours of back-and-forth. It keeps everyone on the same page, so there's less room for missed notes or duplicate and conflicting feedback from multiple stakeholders. Since there's no emailing attachments back and forth, it also ensures everyone is reviewing the most recent version, so you don't get outdated feedback.

Who is Pastel for?

Pastel is built for creative and digital agencies, project managers, designers, developers, and freelancers who manage website builds, landing pages, videos, or marketing assets, including ad creative, print media, presentations, and anything else that might be in the form of an image, PDF, or video. Pastel is used both for client feedback as well as internal team feedback and QA.

How does Pastel make the feedback process faster or easier?

Pastel eliminates the back-and-forth of collecting and organizing feedback. Instead of dealing with screenshots, emails, or spreadsheets, your clients and team can comment directly on a live website, image, PDF, video, or email - no setup or login required. Comments are tied to specific parts of the page or asset, so everyone always knows exactly what is being talked about.

Each comment includes automatic context like screenshots, browser details, and device info, so there's no guesswork. All feedback is instantly organized in one place, where you can reply, assign, and mark items as resolved. The result? Faster reviews, fewer revisions, and less time spent chasing clarity.

What problems does Pastel solve for design or dev teams?

Pastel removes the chaos from collecting and managing feedback during design and development. Instead of juggling screenshots, Slack messages, and endless email threads, all feedback is captured visually - directly on the live website or asset.

It eliminates confusion about what or where something needs to change by including screenshots, browser details, and device info automatically. Teams spend less time deciphering vague comments, tracking down issues, or updating spreadsheets, and more time actually building and refining projects.

In short, Pastel helps design and dev teams streamline QA, reduce miscommunication, and speed up approvals.

Is Pastel good for freelancers or only larger teams?

Pastel is perfect for both freelancers and larger teams. Freelancers can use it to collect feedback from clients quickly and professionally without complicated setups, while agencies and larger teams can manage multiple projects, clients, and collaborators all in one place.

Flexible plans and an intuitive interface make it easy for anyone - solo designers, developers, or full-service agencies - to streamline feedback and approvals.

What makes Pastel better than other website feedback tools?

Pastel stands out because it's fast, visual, and versatile. Unlike traditional tools, clients and teammates can comment directly on live websites, images, PDFs, videos, or emails - no logins or training required. Comments are tied to specific parts of the page or asset, so everyone always knows exactly what is being talked about.

Pastel is also more reliable than other tools and setup is fast and simple - just enter a URL or upload a file.

Additionally, every comment automatically includes context like screenshots, browser, and device info, so your team knows exactly what needs attention. With all feedback organized in one place and easy collaboration features, Pastel reduces confusion, speeds up approvals, and saves agencies and freelancers hours on every project.

💻 Features and Use Cases

Can Pastel be used for video feedback?

Yes, Pastel supports feedback on video files. You can upload videos and comment on specific parts of a video, with every comment tied to a timestamp on the video timeline.

How do I collect feedback on images or PDFs?

To get feedback on images and PDFs, just upload a file and share the link with your clients or team. They can just click and type anywhere on the asset to leave feedback. Comments are tied to specific parts of the image or PDF so you can always know what they were talking about.

How do I collect feedback on marketing emails or email templates?

To get feedback on marketing emails or email templates you can either send a test email to your custom account email to create a canvas or upload an EML file. Once you have the email in Pastel, you can share the link with anyone to comment on the email, including suggestion copy changes using the copy suggestions feature.

Does Pastel support mobile websites or responsive testing?

Yes, you can use the built in mobile toggle to view a website at different break points directly in Pastel. Comments always include the resolution of the commenter's viewport, as well as other useful metadata like device and browser type.

When viewing a comment in Pastel, the viewport is automatically resized to match the screens size when the comment was left. This ensures you always see the website as the commenter did when they left their feedback.

Can I review multiple pages from a website in one link?

Yes! Pastel allows you to review an entire website in a single canvas. Since Pastel works on top of the actual site, you can switch to "Browse" mode to navigate the site like you normally would. Then when you're ready for more feedback, just switch back to "Comment" mode to leave comments. Comments are automatically grouped by page in the sidebar, and when you select a comment you're taking to the specific part of the page where that comment was left.

This keeps feedback centralized, so you don't have to manage separate links for each page. All comments are organized in one place, making it easy to review, prioritize, and resolve feedback across the entire site.

Can I use Pastel for QA and bug reporting during development?

Yes! Pastel is ideal for QA and bug reporting. Your team can leave comments directly on a live website or staging site, and each comment automatically captures a screenshot, browser info, and device details.

This makes it easy to pinpoint issues, track bugs, and communicate fixes with developers - all in one organized workspace. Pastel helps teams reduce back-and-forth, catch more issues early, and speed up the development process.

Can I use Pastel to share design mockups or landing pages with clients?

Absolutely! Pastel makes it easy to share websites, landing pages, or design mockups with clients. Simply paste a URL or upload a file, then send a link - clients can click anywhere to leave comments directly on the design.

All feedback is collected in one organized workspace, so you can review, reply, and resolve comments quickly, making approvals faster and reducing back-and-forth emails.

How do clients leave comments - do they need to create an account?

No, clients can click the link you share with them and comment instantly. No setup, logins, or training needed. They will be asked for a name and email so you can know who left the feedback and they can get notified of any updates, but this does not create an account for them and they don't need to remember login info.

Can multiple people comment on the same page or file?

Yes! Pastel is built for collaboration. Multiple clients, teammates, or stakeholders can comment on the same website, image, PDF, video, or email at the same time.

All feedback appears in a single shared view, so everyone stays aligned and no comments get lost. You can reply to specific notes, tag teammates, and mark items as resolved to keep the review process organized and efficient.

Does Pastel support private vs public feedback?

Pastel is designed for sharing projects with specific stakeholders - clients, teammates, or collaborators - rather than collecting public feedback. You share a unique link with the people you want feedback from, and anyone with that link can leave comments without needing an account.

It works just as well for getting input from one or two stakeholders as it does for dozens of people commenting at once. Canvases can also be password protected for extra privacy, and you can leave private comments and replies that are visible only to your internal team. This lets you manage both client-facing conversations and internal notes in one streamlined place.

How can I manage different projects or clients in Pastel?

Pastel is built to handle multiple projects and clients seamlessly. You can organize projects into folders and manage permissions for those projects. You can share a link to an entire project folder with a client, so they have one place to go to throughout the entire project to review any websites, files, or assets you need their input on. You can set a password on project folders to keep them secure and ensure only specific people can access them.

Can Pastel replace my existing feedback spreadsheet or email threads?

Yes - that's exactly what Pastel is designed for. Instead of collecting feedback through spreadsheets, screenshots, or long email chains, Pastel centralizes everything in one visual workspace.

Clients and teammates can comment directly on websites, images, videos, PDFs, or emails, and each note automatically includes context like screenshots, browser details, and device info. All feedback stays organized, actionable, and easy to track - no copy-pasting or sorting through email threads ever again.

How can I use Pastel to collect feedback on landing pages?

Collecting feedback on landing pages with Pastel is simple. Just paste your landing page URL into Pastel to create a feedback canvas, then share the link with clients or teammates. Anyone with the link can click anywhere on the page to leave comments, suggestions, or bug reports.

All feedback is automatically organized in one place, with context like screenshots, browser, and device details included. This makes it easy to review, prioritize, and resolve comments quickly, speeding up approvals and reducing back-and-forth emails.

Can Pastel help with website QA before launch?

Yes! Pastel is ideal for pre-launch QA. Your team can review staging sites or live pages and leave comments directly on the website. Each comment automatically captures a screenshot, browser information, and device details, making it easy to pinpoint issues.

This helps teams catch bugs, design inconsistencies, or functional errors early, organize feedback in one place, and streamline the process so websites are launch-ready faster.

How do I share a staging website for client feedback using Pastel?

To collect feedback on a staging site, paste the staging URL into Pastel to create a feedback canvas. Then share the unique link with your team or clients - they can click anywhere on the site to leave comments without needing an account.

As long as Pastel's servers can reach your staging site, it will work seamlessly. If your staging environment limits access to specific IPs or devices, you can whitelist Pastel's IP addresses to enable feedback collection. You can also password-protect the canvas for extra security, and all comments include context like screenshots, browser, and device details for easy tracking and resolution before launch.

What's the best way to manage multiple website projects in Pastel?

Pastel makes managing multiple projects simple and organized. You can create separate canvases for each website or client, and group them into project folders to keep everything organized.

Team members can be notified for specific projects, and feedback from clients or teammates is centralized within each canvas. All your team members also have a new activity section in their dashboard, where they can easily see everything that needs their attention. This setup allows you to easily track progress, prioritize comments, and avoid confusion across multiple websites - all in one streamlined dashboard.

Can agencies use Pastel to review ad creatives?

Yes, agencies can use Pastel to streamline ad creative reviews for social media, display, or video campaigns. Simply upload your ad images, PDFs, or videos to a canvas and share the link with clients or team members.

Everyone can leave feedback directly on the creative, keeping comments organized and reducing back-and-forth emails. This centralized, visual feedback process reduces back-and-forth emails, ensures everyone is aligned, and speeds up approvals - so campaigns launch faster and with fewer revisions.

Can I get client feedback on Facebook or Google ad designs using Pastel?

Yes! Pastel works for any ad creative, including Facebook, Google, or other digital ads. Simply upload your ad image, PDF, or video to a canvas and share the link with your clients.

Clients can click anywhere on the creative to leave comments, and all feedback is captured in one organized view. This makes it easy to track changes, reduce back-and-forth emails, and get approvals faster.

How does Pastel simplify approval for digital marketing campaigns?

Pastel streamlines campaign approvals by centralizing all feedback in one visual workspace. Agencies can upload ad creatives, landing pages, or emails, and share a link with clients or teammates.

Stakeholders can leave comments directly on the assets, and each comment includes context like screenshots, browser, and device info. This reduces confusing email threads, ensures everyone is aligned, and speeds up approvals so campaigns can launch on time and on brand.

Can Pastel be used to review logo designs with clients?

Yes! Pastel works perfectly for logo and branding reviews. Simply upload your logo files - PNG, JPG, or PDF - to a canvas and share a link with your clients.

Clients can click anywhere on the logo to leave comments or suggestions, and all feedback is organized in one place. This makes it easy to track revisions, manage approvals, and ensure the final logo aligns with your client's vision.

How do I collect feedback on brand identity assets?

To collect feedback on brand identity assets like logos, color palettes, or typography guides, upload your files - PNG, JPG, or PDF - to a Pastel canvas. Then share a unique link with clients or stakeholders.

Anyone with the link can click anywhere on the asset to leave comments. All feedback is centralized, and can be organized or resolved within the canvas. This makes it easy to manage revisions and get approvals efficiently.

Can multiple stakeholders comment on a single branding concept in Pastel?

Yes! Pastel is built for collaboration. Multiple clients, team members, or stakeholders can leave feedback on the same branding concept - whether it's a logo, color palette, or style guide.

All comments appear in a centralized workspace, making it easy to track suggestions, resolve issues, and keep everyone aligned throughout the review and approval process.

How can Pastel help review brochures, flyers, and posters?

Pastel makes reviewing print materials easy. Simply upload your PDFs or images of brochures, flyers, or posters to a canvas and share a link with clients or teammates.

Stakeholders can click anywhere on the design to leave comments, suggestions, or approval notes. All feedback is centralized, making it easy to track revisions, resolve comments, and ensure print materials are accurate and on-brand before production.

Can I get client feedback on PDF print files before sending to print?

Yes! Pastel lets you upload PDF files of brochures, flyers, posters, or other print materials and share a link with your clients.

Clients can click anywhere on the PDF to leave comments or suggestions, and all feedback is centralized in one workspace. This ensures you catch errors, confirm approvals, and make revisions efficiently before sending anything to print, avoiding costly mistakes.

How does Pastel make print design approvals faster?

Pastel speeds up print design approvals by centralizing all feedback in one visual workspace. Instead of emailing PDFs back and forth or managing feedback in spreadsheets, clients and teammates can comment directly on the design.

Each comment is tied to a specific part of the image or file, so there's no confusion about what needs changing. With all feedback organized and actionable, revisions and approvals happen faster, reducing delays before printing.

Can Pastel be used to collect feedback on videos or animations?

Yes! Pastel supports video and animation feedback. You can upload common video file formats, such as MP4, MOV, or MPG, directly to a canvas and share a link with clients or teammates.

Viewers can leave time-stamped comments directly on the video, making it easy to pinpoint exactly where changes are needed. All feedback is centralized in one workspace, helping teams track revisions, resolve comments, and speed up approvals.

How do I share a TikTok or YouTube video for client review using Pastel?

After creating your video for TikTok, YouTube, or any platform, simply export or save the video file (MP4, MOV, MPG, etc.) from your editing tool and upload it to a Pastel canvas. Once uploaded, share the unique link with your clients or teammates.

They can leave time-stamped comments directly on the video, making it easy to pinpoint exactly where changes or adjustments are needed. All feedback is centralized, so you can track revisions, resolve comments, and get approvals quickly.

Can clients leave time-stamped comments on videos?

Yes! In Pastel, clients and teammates can leave time-stamped comments directly on video files (MP4, MOV, MPG, etc.). This lets them pinpoint exactly where feedback applies, whether it's a visual element, animation, or timing issue.

All comments are centralized in one workspace, making it easy to track revisions, resolve notes, and speed up approvals.

How can Pastel help with reviewing email marketing campaigns?

Pastel makes reviewing email campaigns simple and visual. You can either send a test email to a unique Pastel email address linked to your account or upload an EML file directly to a canvas.

Clients and teammates can then click anywhere on the email to leave comments or suggestions. All feedback is centralized in one workspace, making it easy to track revisions, resolve issues, and get approvals faster - ensuring your emails are accurate, on-brand, and ready to send.

Can clients leave feedback on HTML email templates?

Yes! Pastel lets clients and teammates provide feedback on HTML email templates. You can create and email canvas in two ways: by sending a test email to a unique Pastel email address linked to your account, or by uploading an EML file to a canvas.

Once uploaded or received, just share the canvas link with clients and they can click anywhere in the email to leave comments. They can even leave comments on the subject line and preview text. All feedback is centralized, making it easy to track revisions, resolve notes, and get approvals quickly.

How does Pastel improve email design approvals?

Pastel streamlines email design approvals by centralizing all feedback in one visual workspace. Clients and teammates can review test emails or HTML templates and leave comments directly on the design.

Each comment is linked to a specific part of the email, eliminating confusion and reducing back-and-forth emails. With all feedback organized and actionable, teams can make revisions and get approvals faster, ensuring campaigns are accurate, on-brand, and ready to send.

Can Pastel be used to get feedback on mobile app designs?

Yes! Pastel can be used to collect feedback on mobile app designs, including screens, mockups, or prototypes. Simply upload your design files (images or PDFs) to a canvas and share the link with clients or teammates.

Reviewers can click anywhere on the design to leave comments, ensuring precise, actionable feedback. All notes are centralized, making it easy to track revisions, manage approvals, and keep your app design process organized.

How do I review Figma or XD designs in Pastel?

To review Figma or Adobe XD designs in Pastel, you can export your designs as images or PDFs and upload them to a Pastel canvas. Then share the unique link with clients or teammates.

Reviewers can click anywhere on the design to leave comments, making feedback precise and actionable. This approach keeps all feedback in one place - from mockups and high-fidelity designs to live websites, videos, emails, and more - helping teams track revisions, resolve comments, and speed up approvals.

Does Pastel support comments on interactive design elements?

Yes! For websites, Pastel lets you interact with elements directly. You can switch to "Browse" mode to use the site like normal - clicking buttons, opening menus, or testing features - and then switch back to "Comment" mode to leave precise feedback.

Every comment automatically captures a screenshot, browser, and device information, providing full context for your team. All feedback is centralized in one workspace, making it easy to track revisions, manage approvals, and ensure interactive designs function as intended while gathering client or team input.

How does Pastel help review presentation decks or PDFs?

Pastel makes reviewing presentations and PDFs simple and visual. Upload your files to a canvas and share the link with clients or teammates.

Reviewers can click anywhere on the document to leave comments, highlight issues, or suggest changes. Each comment automatically includes a screenshot and metadata for context. All feedback is centralized in one workspace, making it easy to track revisions, resolve comments, and get approvals faster.

Can I get feedback on social media graphics before posting?

Yes! Pastel lets you upload social media graphics - images, GIFs, or PDFs - to a canvas and share a link with clients or teammates.

Reviewers can click anywhere on the design to leave comments or suggestions. All feedback is centralized, making it easy to track revisions, resolve comments, and ensure your social media content is accurate, on-brand, and ready to post.

How do agencies streamline multi-format creative approvals with Pastel?

Pastel centralizes feedback for all types of creative assets - websites, images, videos, PDFs, email templates, and more - in a single workspace. Agencies can create a canvas for each asset type and organize them into project folders, which can then be shared with clients so everything can be reviewed in one place.

Stakeholders leave comments directly on each asset, with every comment tied to a specific part of the design. This ensures everyone knows exactly what's being discussed, keeps feedback organized, reduces scattered emails and spreadsheets, minimizes miscommunication and errors, and helps teams track revisions and get approvals efficiently across all creative formats.

⚙️ Workflow and Integrations

How does Pastel fit into an agency's workflow?

Agencies use Pastel to centralize all visual feedback. It replaces long email threads and syncs easily with your project management tools, so your team can focus on implementation. Getting started is easy, since you don't need to install or download anything - just enter a URL or upload a file to get started.

Pastel is flexible enough to fit into any existing workflow. Whether you communicate with clients through email, Slack or any other means, sharing a Pastel link to get feedback is seamless. Just replace the regular website or file storage link you'd normally share with a client with a Pastel link, and they'll be able to view the asset and leave feedback in one convenient place.

You can also use Pastel to get internal feedback and QA assets before sharing them with a client for review. This helps catch issues early and avoid sharing mistakes with clients.

Once you have some feedback, you can either manage it directly in Pastel with built in features like comment statuses, custom labels, assigning comments and more. You can also export comments to your existing project management tool.

Pastel shortens feedback cycles, makes it easier for clients to give actionable feedback, reduces wasted iterations, saves on billable hours, and makes your projects more profitable.

What integrations does Pastel support?

Pastel integrates with common project management tools, as well as providing a webhook and API to set up custom integrations. You can export comments from Pastel to:

  • Trello
  • Jira
  • Asana
  • ClickUp
  • Monday.com
  • Zapier
  • a CSV file
  • a custom webhook
  • custom integrations using our API
How do I share feedback from Pastel with my dev or design team?

If you have feedback from clients in a Pastel canvas link, you can just share that with your dev or design team. They'll be able to view all client comments to action anything that needs their attention. You can assign comments to specific team members, add custom labels, manage the status of a comment, have conversations right on the page with replies, and even leave team-only comments and replies so you can ask clarifying questions that you might not want your clients to see.

If you prefer to manage feedback in a project management tool you already use, you can also export feedback to common PM tools like Asana, Jira, ClickUp, and more.

Can I export comments or feedback to other tools?

You can export comments and feedback to other tools using or built in integrations or by creating your own custom integration. Specifically, you can export to:

  • Trello
  • Jira
  • Asana
  • ClickUp
  • Monday.com
  • Zapier
  • a CSV file
  • a custom webhook
  • custom integrations using our API
Does Pastel support version control or iterations of a design or website?

Yes, you can create new versions in a Pastel canvas to manage iterations or multiple rounds of revisions. When you create a new version, you get a clean slate for new feedback. All previous comments are saved in old version and are accessible at any time. When creating a new version for static files like images, PDFs or videos, you need to upload a new version. With websites, new versions always have the most recent version of your website.

Can I embed Pastel feedback links in project management tools or client portals?

While you can't embed Pastel feedback links directly, you can link to a Pastel canvas from anywhere, allowing clients and team members to easily give feedback.

Can I invite clients directly to leave feedback without training them?

Yes, all you need to do to get feedback from clients is share a link. Pastel was designed with clients in mind, so it's intuitive to get started and training is not needed. Clients see the page or asset and just need to click anywhere to give feedback. For clients that do need a bit more help, we have a intro video that they can see the first time they load a canvas link that goes over the basics of leaving feedback.

🔒 Privacy, Security, and Access

Do clients need to log in to leave feedback?

No, clients can click the link you share with them and comment instantly. No setup, logins, or training needed. They will be asked for a name and email so you can know who left the feedback and they can get notified of any updates, but this does not create an account for them and they don't need to remember login info.

Can I password-protect a project or feedback canvas?

Yes! Pastel allows you to password-protect individual canvases to ensure that only the people you share the link and password with can access the project. This gives you full control over who can view and leave feedback, keeping sensitive designs, websites, or files secure while still making collaboration easy.

Is feedback private or visible to everyone?

Pastel gives you full control over visibility. Comments can be public, visible to everyone with access to the canvas, or private, visible only to your internal team. This lets you manage client-facing feedback separately from internal discussions, keeping collaboration organized and ensuring sensitive notes stay private.

How secure is Pastel for client work or NDA projects?

Pastel is built with security and privacy in mind. All projects are hosted on secure servers, and you can password-protect canvases to control access. Feedback can be restricted to clients or only team members, and private comments keep internal discussions confidential.

This makes Pastel safe for sensitive client work, NDA projects, and any situation where you need to protect design files, websites, or creative assets while still collecting feedback efficiently.

Where is data stored and how is it protected?

All data in Pastel is stored on secure cloud servers with industry-standard encryption both in transit and at rest. Access to your projects is controlled via unique links, passwords, and user permissions, ensuring that if you limit access, only authorized clients and team members can view or comment on your assets.

Pastel also implements regular security measures and best practices to keep your files, feedback, and sensitive information safe, making it reliable for client work, NDAs, and agency projects.

Can I remove access after a project is done?

Yes! Pastel lets you control who can see your canvases or project folders. You can make them visible only to you, only to your team, or to anyone with a link, with the option to password-protect them. This allows you to restrict access or remove it entirely once a project is complete, keeping your work secure and private.

💰 Pricing and Plans

Is Pastel free to use?

Yes! Pastel offers a free plan that lets you get started without any cost. The free plan includes 1 active canvas, so you can use Pastel on one project to collect feedback on websites, images, PDFs, videos, or emails.

For larger teams or additional features - like multiple active projects, integrations, and more storage - Pastel also offers paid plans designed to scale with your agency or team.

What's included in the free plan?

Pastel's Free plan includes 1 active canvas, unlimited reviewers, and a suite of features to simplify managing and organizing feedback. You can add comment labels, mention clients and teammates, pause commenting, set feedback deadlines, organize assets with project folders, and more.

The Free plan is perfect for getting started on a single project and seeing how Pastel can streamline feedback and approvals. For larger teams or advanced needs - like multiple active projects, integrations, and additional storage - Pastel also offers paid plans designed to scale with your agency or team.

What's the difference between the Pro and Team plans?

The Pro plan is designed for individuals or small teams and includes:

  • 3 active canvases
  • 2 users
  • CSV export for feedback
  • 100GB of video storage

The Team plan is built for larger teams and agencies and includes:

  • Unlimited active canvases
  • Starts at 5 users with the option to add more
  • Integrations with project management tools like Asana, Jira, and ClickUp
  • 500GB of video storage

In short, the Pro plan is great for small projects or teams, while the Team plan is designed to scale collaboration and feedback across multiple users, projects, and creative assets.

Can I use Pastel for multiple clients under one account?

Yes! Pastel makes it easy to manage multiple clients from a single account. You can create separate canvases for each client and organize them into project folders.

Each folder or canvas can be shared individually or as a group with the client, and you can control access with permissions and optional password protection. This keeps feedback organized, ensures client privacy, and allows you to manage all your projects in one workspace.

Do clients need to pay to give feedback?

No! Clients and stakeholders do not need a Pastel account or any payment to leave feedback. You simply share a unique link to a canvas or project folder, and they can click anywhere on the asset to leave comments.

This makes it easy to gather feedback from anyone - from a single client to dozens of stakeholders - without any barriers or extra costs.

Can I upgrade or downgrade plans anytime?

Yes! Pastel lets you upgrade or downgrade your plan at any time. You can start with the Free plan, move to Pro or Team as your needs grow, or switch back if your requirements change.

Upgrading or downgrading is seamless, so you always have the right features and capacity for your team or projects.

Is there a limit on the number of projects or comments?

No! Pastel does not limit the number of comments you or your clients can leave on a canvas.

The number of projects (canvases) you can create depends on your plan:

  • Free plan: 1 active canvas
  • Pro plan: 3 active canvases
  • Team plan: unlimited active canvases

This allows you to scale feedback and projects according to your team's needs without worrying about hitting comment limits.

Do you offer discounts for non-profits or annual plans?

Yes! Pastel offers discounts for annual plans, giving you a lower rate compared to paying monthly.

We also provide special pricing for non-profits to help organizations manage feedback and approvals more affordably. This ensures that both non-profits and annual subscribers get the best value while using Pastel to streamline their projects.

🚀 Getting Started

How do I create my first project or canvas?

Getting started with Pastel is quick and easy:

  1. Log in to your Pastel account.
  2. Click "New Canvas" and choose what you want to review - a website, image, video, PDF, or email.
  3. Paste your website URL or upload your file.
  4. (Optional) Create a project folder to organize your canvases by client or campaign.
  5. Share the link with your team or client to start collecting feedback instantly.

No setup or installation is required - just share a link and start collaborating.

Do I need to install anything to use Pastel?

Nope! Pastel is completely web-based, so there's nothing to install or download.

You can create a canvas, share a link, and start collecting feedback right in your browser - no extensions, plugins, or special setup required. It works instantly for both your team and clients on desktop or mobile.

How do I share a link with clients to get feedback?

Sharing a project in Pastel is simple - once you've created a canvas, just copy the share link and send it to your client via email, chat, or your project management tool.

Anyone with the link can open the canvas in their browser and click anywhere to leave comments, without needing an account or login.

You can also password-protect canvases or entire project folders if you want to control who can access them.

How quickly can I set up Pastel for a new client project?

You can start using Pastel in minutes - there's no setup or installation required.

Just create a new canvas, paste your website URL or upload a file (like an image, PDF, video, or email), and share the link with your client. They can start leaving feedback instantly, with no login or onboarding needed.

It's the fastest way to get a new project ready for review and keep feedback organized from day one.

What browsers and devices are supported?

Pastel works right in your browser - no downloads or extensions needed. It's fully compatible with all modern browsers, including:

  • Google Chrome
  • Firefox
  • Safari
  • Microsoft Edge

Pastel also works seamlessly on desktop, laptop, tablet, and mobile devices, so clients and teammates can leave feedback from anywhere.

For the best experience, we recommend using the latest version of your preferred browser.

How do I invite my team to collaborate?

Inviting your team in Pastel is simple:

  1. Open the canvas or project folder you want to share.
  2. Click "Share".
  3. Enter your teammates' email addresses to send them a link, or copy the link and share it using your preferred communication method.

Once they have the link, teammates can start leaving comments immediately, making collaboration fast and easy.

Can I import existing projects or URLs?

Yes! In Pastel, you can start a canvas by pasting any website URL to collect feedback on live sites.

For other asset types - like images, PDFs, videos, or email templates - simply upload the file to create a new canvas. While there isn't a direct "import project" feature, you can quickly set up new canvases for your existing projects by entering a URL or uploading files. Getting started is simple and can fit into your existing workflow seamlessly.

🧩 Comparison / Alternatives

How does Pastel compare to other tools like BugHerd, Frame.io, etc.?

Pastel stands out for its simplicity, speed, and reliability. There's nothing to install or set up - getting started is as easy as entering a URL or uploading a file.

Unlike tools like BugHerd, which focus on developer task management, or Frame.io, which targets video production, Pastel is built for agencies and teams that want fast, organized feedback across websites, images, PDFs, videos, and emails. Stakeholders can click anywhere on an asset to leave comments, and every note automatically captures screenshots and metadata, ensuring full context and reducing miscommunication.

Pastel is also designed with the client experience in mind. Clients don't need training or onboarding to leave feedback, making it the easiest way to collect client feedback and get approvals quickly - all in one organized workspace.

Why should I choose Pastel over just using screenshots and email?

Pastel is faster, more organized, and more reliable than screenshots and email threads. Instead of juggling multiple emails or documents, you can collect feedback directly on websites, images, PDFs, videos, and emails in one central workspace.

Clients and stakeholders can click anywhere on an asset to leave a comment, so they don't have to describe what they're referring to - full context, screenshots, and metadata are automatically included. This makes leaving feedback easier, reduces miscommunication, and helps your team get approvals faster.

Plus, clients don't need accounts or onboarding - sharing a link is all it takes to start collecting feedback efficiently.

Can I use Pastel instead of Figma comments?

Yes! Pastel is focused on client feedback, making it faster and easier for clients to leave comments without accounts or training. Unlike Figma, Pastel separates creation from feedback, so clients only review finished work - preventing confusions from comments on work-in-progress designs.

Clients can click anywhere on websites, images, PDFs, videos, or emails to leave comments, with screenshots and context automatically included. This keeps feedback organized, reduces confusion, and speeds up approvals, making Pastel ideal for agencies and teams collecting client feedback.

Does Pastel replace QA spreadsheets?

Yes! Pastel can replace traditional QA spreadsheets by keeping all feedback organized, actionable, and in visual context.

Instead of manually logging issues in a spreadsheet, Pastel automatically captures screenshots, metadata, and context with each comment. This makes it faster to collect feedback and easier for developers or designers to understand and act on, since every QA item is tied directly to the element it references.

With Pastel, all feedback is centralized in one workspace, reducing miscommunication and streamlining the QA process.

Is Pastel better for website QA or design review?

Pastel works equally well for both.

For website QA, stakeholders can click on any element to leave comments, and Pastel automatically captures screenshots, metadata, and context, making it faster and easier to identify and fix issues.

For design review, Pastel lets clients and team members comment directly on images, PDFs, videos, and HTML emails, keeping feedback visual, organized, and actionable.

In short, Pastel centralizes feedback across websites and creative assets, making approvals faster and reducing miscommunication for both QA and design review.

💬 Client and Team Experience

How do clients experience leaving feedback in Pastel?

Clients have a super simple, intuitive experience in Pastel. They don't need an account, login, or any training.

Once you share a canvas or project link, clients can click anywhere on a website, image, PDF, video, or email to leave a comment. Each comment automatically includes screenshots and context, so clients don't have to describe what they're referring to.

This makes feedback fast, easy, and clear, helping teams reduce miscommunication and get approvals more efficiently.

Will clients need to be tech-savvy to use it?

No! Pastel is designed to be simple and intuitive for everyone. Clients don't need an account, login, or any technical knowledge.

They can click anywhere on a website, image, PDF, video, or email to leave a comment, with screenshots and context automatically included. This makes providing feedback easy and stress-free, even for clients who aren't familiar with design or development tools.

How do I keep feedback organized across multiple clients?

Pastel makes it easy to manage feedback for multiple clients in one workspace. You can create separate canvases for each client and organize them into project folders.

Each folder or canvas can be shared individually or as a group, and you can use features like private comments and password protection to control access. This keeps feedback centralized, organized, and easy to track across all your clients and projects.

How do I notify clients when their feedback has been resolved?

Pastel makes it easy to keep clients in the loop. When you resolve a comment, the client automatically gets a notification email and will see the update the next time they view the canvas.

You can also leave a reply or mention the client in a comment to let them know a change has been made. This keeps communication transparent and efficient, so clients always know which feedback has been addressed.

Can I tag teammates or assign feedback items to developers or designers?

Yes! In Pastel, you can mention teammates in comments or assign comments directly to team members who are part of your Pastel account. This helps developers or designers know exactly which feedback needs action.

Combined with comment statuses and custom labels, this keeps your team aligned and ensures feedback is actionable and easy to track.

Can I mark comments as resolved or track progress?

Yes! In Pastel, you can mark comments with statuses like Resolved, In Progress, or In Review. This makes it easy to track progress, see which items still need attention, and keep your projects organized.

Clients and team members can also get notification emails for their comments, ensuring everyone stays aligned on what's completed, being worked on, or under review.

🧠 Best Practices and Tips

How do agencies use Pastel to save time on client feedback?

Agencies use Pastel to streamline the feedback process by keeping all comments organized, visual, and in context.

Clients can click directly on websites, images, PDFs, videos, or emails to leave feedback, with screenshots and metadata automatically included, eliminating back-and-forth emails and confusing descriptions.

Teams can assign comments, track progress, and update comment statuses like Resolved, In Progress, or In Review, so nothing gets lost.

Feedback from multiple clients or stakeholders is centralized in one workspace, making it easy to review, action, and approve changes quickly.

By removing the need for spreadsheets, email threads, or manual note-taking, Pastel saves agencies time, reduces miscommunication, and accelerates approvals.

What's the best way to collect feedback without confusing clients?

Pastel makes it simple for clients to leave feedback without confusion or technical barriers.

Share a single link to a canvas or project folder, so clients have one place to leave all their comments.

Clients can click directly on the asset - website, image, PDF, video, or email - to leave a comment. Comments are tied to specific parts of the page or asset, so everyone always knows exactly what is being talked about. Full context, screenshots, and metadata are automatically included, so they don't have to describe what they're referring to.

Use project folders to keep multiple assets in one place and easy to navigate.

Features like private comments, comment statuses, and mentions help teams manage feedback internally without overwhelming clients.

This approach keeps feedback clear, visual, and actionable, making the review process fast and easy for clients and teams alike.

How can I use Pastel for both internal QA and client review?

Pastel works well for both internal QA and client feedback, keeping all comments organized and in context.

For internal QA, your team can click directly on websites, images, PDFs, videos, or emails to leave comments with screenshots and metadata automatically captured, making issues easy to understand and resolve.

For client review, share a link to a canvas or project folder so stakeholders can leave feedback without logging in or needing training.

Use features like private comments and replies to separate internal QA notes from client feedback, while keeping everything centralized in one workspace.

This allows teams to streamline reviews, reduce miscommunication, and speed up approvals for both internal and external feedback.

How do I introduce Pastel to a client who's never used it before?

Introducing Pastel to a new client is simple because it's designed for ease of use:

  1. Share a link to the canvas or project folder you want feedback on - no accounts, logins, or installations are required.
  2. Explain the basics: clients can click anywhere on the asset (website, image, PDF, video, or email) to leave a comment. Comments are tied to specific parts of the page or asset, and automatically capture screenshots and context, so everyone always knows exactly what is being discussed.
  3. Reassure them it's easy: no prior training is needed, and they can leave feedback at their own pace.
  4. (Optional) Quick start video: each canvas includes a short video that walks first-time commenters through the basics.

This ensures clients can start providing clear, actionable feedback immediately, keeping the review process fast, organized, and precise.

How do I handle multiple feedback rounds efficiently?

Pastel makes it easy to manage different rounds of feedback with features designed for clarity and control:

  • Canvas versions let you create new iterations while keeping previous feedback accessible and organized.
  • Feedback deadlines and comment pausing help control when clients can leave feedback, keeping each round focused and structured.
  • Comment statuses, mentions, and assignments ensure the right team members know which feedback to action.
  • Clients automatically see updates and receive email notifications when items are resolved or replied to.

These features help teams stay organized, reduce confusion, and speed up approvals across multiple review cycles.

What are some tips for managing website QA with Pastel?

Pastel makes website QA faster and more organized when you follow these best practices:

  • Use one canvas for multiple pages: Switch to Browse mode to navigate the site and collect feedback on different pages without creating separate canvases.
  • Leverage comment context: Comments are tied to specific elements, so it's easy to understand what a reviewer meant and take action quickly. Additional context like screenshots and metadata are automatically captured.
  • Use comment statuses: Mark items as In Progress, In Review, or Resolved to track progress and keep everyone aligned.
  • Assign comments to teammates: Ensure developers or designers know exactly which feedback to act on.
  • Use private comments and replies: Keep internal notes separate from client feedback while still maintaining everything in one workspace.
  • Control feedback rounds: Manage multiple review cycles efficiently with canvas versions, feedback deadlines, and comment pausing.

Following these tips helps teams reduce confusion, speed up QA, and ensure feedback is actionable and clear.

🧩 Technical Questions

Does Pastel work with password-protected or staging sites?

Yes! Pastel can be used with staging sites or password-protected websites as long as our servers can reach the site.

If access is restricted, you can whitelist Pastel's IP addresses to allow the canvas to load and collect feedback.

Once the site is accessible, clients and teammates can click anywhere to leave comments, with screenshots and context automatically captured.

This makes it easy to collect feedback on sites that aren't publicly live, while keeping your QA and review process secure and organized.

How do I handle feedback on single-page apps or dynamic content?

Pastel works seamlessly with single-page apps (SPAs) and dynamic content.

Use Browse mode to interact with the site just like a normal user, navigating through dynamic elements before switching back to Comment mode to leave feedback.

Comments are tied to specific elements and automatically capture screenshots and context, so reviewers' notes are always clear and actionable.

You can manage feedback efficiently using comment statuses, assignments, and private comments for internal notes while keeping client feedback separate.

This approach ensures you can collect accurate, contextual feedback on dynamic sites, reducing miscommunication and speeding up the QA and approval process.

Can Pastel capture screenshots automatically?

Yes! Every comment in Pastel automatically captures a screenshot and context of the element being commented on.

This ensures that feedback is always tied to a specific part of the website.

Automatic screenshots make it faster and easier for designers and developers to understand and action feedback without confusion.

Combined with comment metadata, this keeps all feedback organized, visual, and actionable in one workspace.

Does Pastel support commenting on hidden elements or drop down menus?

Yes! Pastel allows you to leave comments on interactive or hidden elements by using Browse mode.

  • Switch to Browse mode to interact with drop-downs, tabs, hover states, or other hidden elements.
  • Once you've exposed the element, switch back to Comment mode to leave feedback.
  • Comments are tied to specific elements and automatically include screenshots and context, making it easy to understand and action feedback.

This ensures that feedback can be collected on all parts of a website, even elements that aren't visible by default.

Does Pastel support commenting on mobile breakpoints?

Yes! Pastel allows you to review and leave feedback on responsive designs across different screen sizes.

  • You can resize the canvas or use device preview modes to see how your website or asset looks on mobile, tablet, or desktop.
  • Comments remain tied to specific elements and automatically capture screenshots and context, making feedback clear and actionable.
  • When clicking on a comment, the screen automatically resizes to match the width at which the comment was left, so feedback is always precise.

This makes it easy to collect feedback on responsive layouts and ensure your site looks and works great on all devices.